\[a_{13} = 18 \Longrightarrow a_{13} = a_{1}q^{12};\]
\[a_{15} = 72 \Longrightarrow a_{15} = a_{1}q^{14}.\]
\[a_{14} = a_{1}q^{13}\]
\[a_{13} \cdot a_{15} = a_{1}q^{12} \cdot a_{1}q^{14} =\]
\[= a_{1}^{2} \cdot q^{26} = \left( a_{1}q^{13} \right)^{2} = \left( a_{14} \right)^{2}\]
\[\left( a_{14} \right)^{2} = 18 \cdot 72 = 1296 \Longrightarrow\]
\[\Longrightarrow a_{14} = 36\ \ \ или\ \ a_{14} = - 36.\]
\[Ответ:\ - 36\ \ или\ 36.\]